Dover Street Market Ginza - Tokyo

Addicted To Retail (ATR) presents: Dover Street Market Ginza store refresh in Tokyo.

Updates to Dover Street Market Ginza include: a new Aesop counter on floor 2, a Maison Margiela shop and an Apple collection of Apple Watches on floor 3, and a new Gucci shop on floor 4.

The refresh follows the DSM rule that nothing is fixed. Rei Kawakubo's "beautiful chaos" brief means each shop-in-shop is a self-contained installation, built by the brand's own designers to a scale that would be unthinkable in a conventional department store, and swapped out when the season or the mood changes. Ginza's seven floors are the clearest expression of the model, and the Gucci space under Alessandro Michele is the most lavish single fit-out the building has seen.

Tags: Dover Street Market, Ginza, Tokyo, Comme des Garçons, Gucci, Aesop