Casino Resorts

The most ambitious retail architecture of the last twenty years has not been built on high streets. It has been built inside casino resorts, where the landlord controls the weather, the lighting and the foot traffic, the dwell time is measured in days rather than minutes, and the tenant mix is edited like a boutique. Las Vegas invented the model at the Forum Shops in 1992; Macao scaled it up, Singapore refined it and Monaco gave it a street.

This section follows the retail side of those resorts: the promenades and flagships, the brand activations that use a casino district as a stage, and the design rules that make a walk from the hotel lobby to the gaming floor the most valuable retail route in the world. Same beat as the rest of ATR, just with a different landlord.