Alexander Wang Installation - Soho Flagship Store

Addicted To Retail (ATR) presents: Installation at Alexander Wang's Soho Flagship Store features five marble surfboards.

The latest Cage installation at Alexander Wang's Soho flagship store features five marble print surfboards, exclusively created by Haydenshapes for this installation.

The installation stemmed from the idea of developing a high-end surfboard as a visual art piece for the Cage, while maintaining a superior level of innovation, performance and authenticity. The marble artwork was co-developed by Wang and Haydenshapes for this limited series. Haydenshapes founder, Hayden Cox, personally crafted each limited edition surfboard by hand for the installation.

Photographs of unique marble slabs were digitally printed onto silk, then onto the boards, to create one of a kind designs for the Cage. The surfboards are the award winning Haydenshapes Hypto Krypto model, which was recently awarded 'Surfboard of the Year' by the Australian Surf and Board Sports Industry Association.

Source: Haydenshapes.

Tags: Alexander Wang, Haydenshapes, Soho, installation, surfboards