Ayres Store by Dieguez Fridman - Buenos Aires

Addicted To Retail (ATR) presents: Ayres, by Dieguez Fridman arquitectos, in Buenos Aires, Argentina.

The whole store is one move. A single white plane enters at the window, folds down to become a bench, rises to become the back wall of the hanging bay, and folds again across the ceiling as a canopy, so that the clothes hang inside a crease rather than on a wall. Everything else is kept dark: polished concrete, a charcoal ceiling with the services exposed, a grey rug and a single leather-and-steel lounge chair. The light comes from inside the fold, which makes the merchandise the brightest thing in the room.

For a small womenswear label the gesture is unusually confident, and it photographs like an installation rather than a shop. The frosted glass box behind the fold hides the fitting rooms and stock without interrupting the line.

Architects: Dieguez Fridman arquitectos & asociados. Location: Buenos Aires. Photography courtesy of the architects.

Tags: Ayres, Dieguez Fridman, Buenos Aires, store design