A.P.C. Perry Street - NYC

Addicted To Retail (ATR) presents: A.P.C. on Perry Street in the West Village, New York.

A.P.C. stores are built to a recipe that has not changed in twenty years, and Perry Street is the recipe at its purest. Pale oak floor, white walls, one rail per wall at a single height, and the raw denim folded on a long oak table in the centre so that the store reads as a library of indigo. The West Village location, on a quiet residential block rather than Mercer Street, is the point: the brand sells restraint, and a shop that looks like an apartment on a tree-lined street sells it better than a flagship.

A.P.C., 92 Perry Street, New York. Design: Laurent Deroo for A.P.C.

Tags: A.P.C., West Village, denim, Laurent Deroo