W. "ZAK" HOKE
Founder/Creative Director of ATR (Addicted To Retail, Inc.) in Brooklyn, NY and Retail Brand Manager at NIKE, Inc. leading consumer experience design programs, integrated brand initiatives, activations and category drivers across pinnacle level retail channels in NYC and East Coast territory including NikeLab (21 Mercer and Dover Street Market), the Nike x KITH Pop-Up (Soho, Brooklyn and Miami), Kicks Lounge by Footaction and City Specialty retail accounts.
Prior to NIKE, Zak led thought-leadership where creative boundaries around digital and physical integration come together in-store for Google, Inc. as Retail 3D Design Manager in Silicon Valley.He has also designed and curated consumer experiences for adidas, Marvel, Jordan Brand, Gommi Arcade, House of Hoops, Ecko Unltd., Premium Goods and GAP, Inc.His work has been featured across the blogosphere on Complex, Highsnobiety, MTV.com, Retail Design Blog, Glam Shops, and Jay Z's Life+Times blog.
Currently Creative Director of Environment Design at Cinco Design in Portland, Oregon leading diverse environmental and retail design projects with over fifteen years of brand storytelling and consumer journey experience.
Prior to Cinco, Aaron served as Senior Designer for Nike Global Retail Design driving distinct retail concepts across the world in 14 countries on 5 continents.
He has designed recognized products and consumer experiences for Nike, Jordan Brand, Converse, Nixon Watches, Microsoft, General Electric, The North Face, House of Hoops, Ride and Forum Snowboards.
His work has been featured in Wallpaper, Stuff, Nylon, Details, GQ and across the blogosphere on Hypebeast, Forbes, Complex, Core77, and Trendhunter to name a few.