W. "ZAK" HOKE
Founder/Creative Director of ATR (Addicted To Retail, Inc.) in NYC and Retail Brand Manager at NIKE, Inc. leading consumer experience design programs, integrated brand initiatives, and activations across pinnacle level retail channels in NYC and along the East Coast including NikeLab (21 Mercer and Dover Street Market), the Nike x KITH Shops (Soho, Brooklyn and Miami), Concepts, Bodega, select Foot Locker and City Specialty stores.
Prior to NIKE, Zak led thought-leadership where creative boundaries around digital and physical integration come together in-store for Google, Inc. as Retail 3D Design Manager in Silicon Valley.He has also designed and curated consumer experiences for adidas, Marvel, Jordan Brand, Gommi Arcade, House of Hoops, Ecko Unltd., Premium Goods and GAP, Inc.His work has been featured across the blogosphere on Hypebeast, Business of Fashion, Complex, Highsnobiety, MTV.com, Retail Design Blog, Glam Shops, and Jay Z's Life+Times website.
Currently Creative Director of Environment Design at Cinco Design in Portland, Oregon leading diverse environmental and retail design projects with over fifteen years of brand storytelling and consumer journey experience.
Prior to Cinco, Aaron served as Senior Designer for Nike Global Retail Design driving distinct retail concepts across the world in 14 countries on 5 continents.
He has designed recognized products and consumer experiences for Nike, Jordan Brand, Converse, Nixon Watches, Microsoft, General Electric, The North Face, House of Hoops, Ride and Forum Snowboards.
His work has been featured in Wallpaper, Stuff, Nylon, Details, GQ and across the blogosphere on Hypebeast, Forbes, Complex, Core77, and Trendhunter to name a few.