W. "ZAK" HOKE
Founder/Creative Director of ATR (Addicted To Retail, Inc.) in NYC and Retail Brand Manager at NIKE, Inc. leading consumer experience design programs, integrated brand initiatives, and activations across pinnacle level retail channels in NYC and along the East Coast including NikeLab (21 Mercer and Dover Street Market), the Nike x KITH Shops (Soho, Brooklyn and Miami), Concepts, Bodega, select Foot Locker and City Specialty stores.
Prior to NIKE, Zak led thought-leadership where creative boundaries around digital and physical integration come together in-store for Google, Inc. as Retail 3D Design Manager in Silicon Valley.He has also designed and curated consumer experiences for adidas, Marvel, Jordan Brand, Gommi Arcade, House of Hoops, Ecko Unltd., Premium Goods and GAP, Inc.His work has been featured across the blogosphere on Hypebeast, Business of Fashion, Complex, Highsnobiety, MTV.com, Retail Design Blog, Glam Shops, and Jay Z's Life+Times website.
Currently Executive Creative Director of at IDL in Portland, Oregon leading elevated environmental and consumer experience design projects.
Prior to IDL, Aaron served as Senior Designer for Nike Global Retail Design driving distinct retail concepts across the world for flagship and concept retail.
He has designed recognized products and consumer experiences for Nike, Jordan Brand, Converse, Nixon Watches, Microsoft, General Electric, Boeing, The North Face, House of Hoops, Ride and Forum Snowboards.
His work has been featured in Wallpaper, Stuff, Nylon, Details, GQ and across the blogosphere on Hypebeast, Forbes, Fast Company, Complex, Core77, and Trendhunter to name a few.