Addicted To Retail (ATR) presents: Opening Ceremony New Vans Shop-in-Shop in NYC.
Opening Ceremony’s New York flagship (35 Howard Street) has just launched a new space on its third floor, featuring a Vans shop-in-shop designed by leading industrial designer Max Lamb.
Dubbed Club USA, the third floor area boasts the theme of a sneaker cave, then featuring a neutral, blank canvas space where the clothes are silhouetted as the medium. Silky smooth aluminum, a rough-textured wall and ceiling, and a short pile carpet floor for softness all come together throughout the space, while color splits the room in half diagonally.
Club USA will launch with a special Vans x Opening Ceremony style, the “Qi Pao” Pack, featuring Vans’ Classic Slip-On done in Chinese silk fabrics and offered in pink-multi, red-gold, or black-multi patterns. With each iteration retailing for $85 USD, the capsule in turn celebrates Opening Ceremony’s Year of China.
In addition to the Vans collaboration, a commemorative capsule collection of Club USA merchandise will also be available in the new space. The delivery includes unisex tank tops and T-shirts, a T-shirt dress, caps, and souvenir pins, all of which feature ’90s-inspired details and retail for $65 USD to $125 USD.