Addicted To Retail (ATR) presents: A Look Inside the New NikeLab MA5 Store in Tokyo, Japan.

This week Nike will be opening the doors to its seventh NikeLab store, NIKELAB MA5. Located in Tokyo, the space uniquely engages the senses through interior and exterior directional sound systems, a scent exclusive to the store, and soft track flooring material made using Nike Grind, a palette of premium recycled and regenerated materials.

To further make the store unique to its location, Nike designers worked alongside Arthur Huang, founder of design firm Miniwiz, in means of incorporating Japanese culture and traditions. Thus you will also see Tatami mat floors paired with locally sourced wood walls in the digitally-powered fitting rooms. The same wood then appears on modular display cubes alongside Nike Grind display benches, allowing for seamless restructuring around the store.

For an early glimpse at Tokyo’s NIKELAB MA5, scan through the imagery above. The shop opens its doors to the public this week on December 1, featuring a special showcase of the latest NikeLab ACG collection.