Addicted To Retail (ATR) presents: Nike’s new House of Innovation in Shanghai.
Nike Shanghai is the first Nike House of Innovation. The new store concept is a peek behind the curtain of Nike’s biggest innovation moments, matched with personalized and digitally-connected shopping journeys. Nike unveiled Shanghai 001 — the first House of Innovation, with a New York City concept store to follow this fall — as a cross-category, consumer-focused experience with four levels, 41,150 square feet and located in the world-famous Nanjing East Road shopping district.
One of the pinnacle features of Nike Shanghai 001 — as well as future House of Innovation concepts — is hyper-local, exclusive products and gear; shoppers will find them at the first floor Shanghai Shop. nHouse of Innovation stores will also be one of the first to launch Nike’s latest products; at Shanghai 001, that includes the LeBron 16, Air Jordan 33 and Pegasus Turbo styles. At the store’s Nike Arena, in the center of the first floor, shoppers will find key styles and installations — from the Zoom X live to a Battleknit LeBron sculpture — that rotate regularly. At the digitally-enabled “Center Court" they can enjoy speaker sessions, workshops and digitally-led trialing sessions.