Addicted To Retail (ATR) presents: New Balance Flagship Store in Boston.
New Balance has opened its first U.S. Global Flagship Store at Boston Landing in the city's Brighton neighborhood. The 6,566-sq.-ft. store features a Made.Boston demonstration and shoe assembly area, where consumers have a front row seat as limited edition 574’s are made right before their eyes, showcasing the company’s commitment to domestic manufacturing.
The large running impact display communicates the brand’s authentic running heritage and showcases premium head-to-toe performance running looks for men and women. Digital screens feature dynamic visuals of elite Team NB athletes such as Trayvon Bromell and Emma Coburn, as well as images and videos that inspire and convey movement.
The store offers a new retail experience rooted in performance, innovation and telling the New Balance story, with a unique consumer journey within an immersive and interactive brand experience.
The store’s design features natural and industrial materials throughout such as wood, concrete and metal, which provide a neutral backdrop that allows the products to stand out.