Addicted To Retail (ATR) presents : Shipping container serves as mobile boutique for luxury sportswear brand Need & Wants.
Online retailer Needs & Wants Studios has collaborated with a architecture student to transform a shipping container into a mobile boutique that serves as the brand's first physical store (+ slideshow).
Measuring eight by 20 feet (2.4 by six metres), the showroom and retail space made its debut in a forested area in The Kingsway, an affluent neighbourhood in Toronto.
Needs & Wants Studios conceived the shop design with founder Sean Brown's friend Marco Lee, who recently graduated from Toronto's Ryerson University.
"We doodled our plans for the container together last fall," said Brown, who started the Toronto-based brand in 2013.
Painted white, the rectangular enclosure has entrances on its two short sides.
On the long walls, the team cut out two large squares and inserted mirrored, one-way glazing. The windows not only enable daylight to enter the store, but also "expand the physicality of the space".
The windows also reflect the surrounding landscape, enabling the store to adapt to its context.
"On the outside of the container, the intent is to accentuate the locations of the space," the company said.
The interior features walls sheathed in strips of light-coloured wood and a herringbone floor made of white oak.
The space is fitted with a minimal amount of decor, with clothing displayed on simple metal racks. A large mirror is propped up against one wall.
During its stay in Toronto, the boutique drew 30 to 50 visitors per day, from shoppers to curious onlookers.
"We met all sorts of people," said Brown. "It's interesting because these people are just out and about running and bike riding. There even was a kayaking class not too far from us."
When not in operation as a store, the container is used by the company as a workspace.