Addicted To Retail (ATR) presents: Maison Van Cleef & Arpels at 20 Place Vendôme, Paris.
Jouin Manku designs a new Parisian showcase for the High Jewelry Maison Van Cleef & Arpels at 20 Place Vendôme, Paris.
Patrick Jouin and Sanjit Manku draw on traditional skills and cutting-edge technology for their take on a typically Parisian interior, inspired by the Place Vendôme.
The designers selected Paris limestone as their material, treating it as Van Cleef & Arpels’ craftsmen might, starting with a stone and working it up into a design, full of poetry, movement, subtlety and finesse.
Van Cleef & Arpels and Jouin Manku have for many years been united in their shared passion for creativity, ingenuity and a certain avant-gardism. This relationship, embodied by the complicity between Nicolas Bos (President and CEO, Van Cleef & Arpels) and Patrick Jouin and Sanjit Manku, is evident in Jouin Manku’s interior designs for the Maison’s emblematic boutiques in Hong Kong, New York and Paris.
The duo is also responsible for the design of five substantial exhibitions dedicated to Van Cleef & Arpels: «The Spirit of Beauty» at the Mori Arts Center, Tokyo; «Set in Style» at the Cooper-Hewitt National Museum, New York; «Timeless Beauty» at MOCA, Shanghai; «L’Art de la Haute Joaillerie» at the Musée des Arts Décoratifs, Paris; and from April – August 2016, Van Cleef & Arpels: «The Art and Science of Gems» at ArtScience Museum, Singapore. In 2016, all eyes will once again turn to the Place Vendôme, a place synonymous with Parisian elegance and French High Jewellery. Adjacent to Van Cleef & Arpels’ historic Place Vendôme address, renovated by Jouin Manku in 2006, 20 Place Vendôme poses a new creative challenge for the designers.
Diving further into the fundamentals of a Maison that they know well, their task was to deliver a new, unexpected interpretation that would both charm and deliver the sense of wonder so important to Van Cleef & Arpels.