Addicted To Retail (ATR) presents: KNC Beauty experience at ComplexCon, Long Beach CA.
In the traditionally male dominated streetwear culture one brand stood out and stole the show, a female owned beauty brand no less.
The soft pink KNC Beauty booth, while one of the smaller footprints,
made a huge impact on the show floor. First, it stood out in a sea of
sameness by going with a full pink takeover, including staff uniforms.
Second, it became one of the most socialized experiences due to the
fun, photo friendly backdrop which featured oversized branded pill
KNC Beauty came with a point of view of how to engage not only the
female market at ComplexCon, but all attendees. Through a social
takeover and streetwear specific product tie-ins they
won over a new fanbase of both men and women.