ATR 'BRICKS & CLICKS' MOBILE FUTURE OF FASHION RETAIL 2016

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ATR 'BRICKS & CLICKS' MOBILE FUTURE OF FASHION RETAIL 2016

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ATR examines creative boundaries around digital and physical integration coming together to deliver a rich shopping experience.

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ATR examines creative boundaries around digital and physical integration coming together to deliver a rich shopping experience.

ATR 'Bricks & Clicks' Mobile Future of Fashion Retail 2016 was developed to help companies pressure-test their businesses by leveraging mobile as a core component of their in-store strategy to deliver a personalized, seamless and consistent shopping experience to every consumer at each touch-point along the purchase path. 

Mobile comes first for this new "Always On" consumer and there are still a plethora of other pieces to the puzzle in their connected, transmedia lifestyle to consider. This study offers recommendations that are designed to inspire startups, brands and retailers as they look to create best-in-class mobile commerce experiences that sync with the reality of today’s consumer, key trends and insights - from next week to the next decade. Future-proof your business for flexibility, borderless sharing and the heightened expectations of the new consumer class for whom digital is intuitive.

Our annual report is a cross-industry survey of the most exciting developments in mobile commerce, from radical digital technology to brilliant in-store innovations.