Addicted To Retail, ATR, KHUJO Trade Show Booth, Bread & Butter, Berlin, zak hoke © 2013 Zak Hoke. All rights reserved.

KHUJO Trade Show Booth at Bread & Butter A/W 2013 – Berlin

Addicted To Retail (ATR) presents: KHUJO Trade Show Booth at Bread & Butter A/W 2013 in Berlin.

The Khujo company founder and managing director Thobias Schroeder contacted Werkstatt65 at the end of 2012. The challenge was to define a visual communication for their Khujo brand dna. Starting from the Bread & Butter and from there adapt the design to the showrooms and stores. Werkstatt65 designed a visual world of the Khujo dna an build the booth at the Airfield @ the BBB. Khujo is a big name in Germany positioned right alongside Scotch and Soda and G-star. They are matched in sales but not in the visual language yet, and that is what Werkstatt65 has defined and realised for Khujo.

via retail design blog

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