Nike+ Interactive/Reactive Window Installation at Selfridges – UK (VIDEO)

Addicted To Retail (ATR) presents: Nike+ House of Innovation Windows at Selfridges by …,staat & Nike Brand Design.

Dutch creative agency …staat has created a series of 8 animated displays for the Nike brand at Selfridges in London. Conducted in collaboration with Nike Brand Design EMEA, the store windows served as exhibits for some of the greatest innovations from Nike in the past couple of years.

CREDITS:

- Overall concept, design & creative direction: …,staat creative agency (staatamsterdam.nl) i.c.w. Nike Brand Design EMEA
- Interactive development & realisation: Random Studio
- Technical development & realisation: Jurlights
- Decor: The Set Company
- Photography: Ewout Huibers
- Movie: …,staat
- Music movie: MMOTHS – Folding.