Addicted To Retail (ATR) Special Feature: FUTURE SHOP by Zak Hoke – Why Apple Retail is Reference Standard for Experience Design.
Experience Design is a field of design that focuses on creating the broader experience of using a product/service/space/process, rather than narrowly focusing on its functional features.
To witness the power of Experience Design in retail, walk into an Apple store. The shopping experience is impeccably consistent with the product experience (using a Mac): intuitive, awe-inspiring, thoughtful, simple and approachable.
The brand becomes a friend as you check your own Facebook account on one of their open laptops, or the Mac Genius helps you to upload your iPhoto pics to Flickr, then allows you to avoid waiting in line by running your credit card purchase right where you are standing using a handheld wireless register – they’ll even email your receipt to you as well!