Addicted To Retail (ATR) presents: The Lordelo Pharmacy by Portuguese architect Jose Carlos Cruz.
Located in inland North Portugal in the town of Vila Real, the ‘Lordelo Pharmacy’ by Portuguese architect Jose Carlos Cruz stands as an architectural image in a region devoid of them. Bold light graffiti of the archetypal pharmaceutical cross on the corrugated perforated aluminum facade on a metal grid substructure creates a strong identity for the oval form that contains no openings, save the entrance at the street corner.
As the modern-day pharmacy steadily encroaches on the commercial market, selling and promoting cosmetics and toiletries along with medicinal products, the project aims to assuage the effect of marketing in the world of health and sanitation by lessening the existence of propaganda and focus on the sale of medicinal goods. The interior is organized over two levels, a stark white sales area on the ground floor that allows the individual items to inject color in the space, and the second story contains an advanced laboratory for the research, creation and manipulation of pharmaceuticals.