© 2012 Jonathan Leijonhufvud. All Rights Reserved. © 2012 Zak Hoke. All rights reserved.

Nike Pop-Up Showroom – Beijing

Addicted To Retail (ATR) presents: Nike pop-up showroom by Maggie Peng & Albert Tien in Beijing, China.

Nike’s exhibition space for their new women’s collection expresses an atmosphere of weightlessness. Maggie Peng & Albert Tien delivered a monumental backdrop for the line that’s strong and serene, yet warm and inviting that allows the product to be the centerpiece.

The following details are from the designer:

We designed an exhibition environment for the new Nike Women’s Collection to express the atmosphere of weightlessness and the ethereal. The simplicity and scale of the three top and bottom plinths serve as a monumental backdrop for the suspended elements in between that came in and out of focus through the movement between the plinths. Behind the three plinths is a large video projection of images from the look book that we animated to create movement.

*Photographs by Jonathan Leijonhufvud

via ArchDaily

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