Addicted To Retail (ATR) Special Feature: NIKE Basketball ‘BLVD ICE’ Pop-Up Shop in NYC by Zak Hoke.
The Nike Basketball brand space formally known as the The Ballroom, later referred to as BLVD ICE, was an experiential energy door that leveraged the culture that surrounds NYC summer hoops as a gateway to a transformative retail experience.
Part italian icy shop, part retail, part players lounge, BLVD ICE featured exclusived products highlighted by New York City borough inspired footwear, borough inspired t-shirt collections, t-shirt customization and for the first time Bball short customization.
Pop-up Retail Store Environment Designed and Merchandised by Zak Hoke.
Nike Basketball – Boulevard Ice
2490 Frederick Douglass Blvd.
New York, NY 10030
Addicted To Retail, Inc. (ATR)
12 Desbrosses Street
New York, NY
Contact ATR for store design concepts, window installations, in-store marketing, POP/POS, visual merchandising, new product launches, displays, fixture design/development, etc.