addicted to retail © 2013 Zak Hoke. All rights reserved.

Addicted To Retail (ATR) Special Feature: Brooklyn We Go Hard Pop-up Store – Paris

Addicted To Retail (ATR) Special Feature: Brooklyn We Go Hard Pop-up Store in Paris, France.

Fresh off the plane from doing some retail reconnaissance in London this past week, I’m happy to share a blog post with you about a brand I’ve discovered during my trip abroad, BWGH (Brooklyn We Go Hard) at a cool shop called Present in Shoreditch. Brooklyn We Go Hard/BWGH is a parisian label that is attached to emphasizing the works of those who participate to the culture of our time through several actions: the creation of a collective of young photographers, the organization of cultural events and the establishment of a biannual magazine. The extension of those penchants, attractions and desires are incarnated today along the seams of a wardrobe conceived by this duo and their team. Each collection is thought according to discernible and inspiring cultural referents, in outlines or details, and are made to be worn by an open and passionate generation.

Their temporary retail space is located at Cité de la mode et du design/The City of Fashion and Design located at the site of the old general stores quai d’Austerlitz in Paris.

Photos: SuperFuture

*Find out more about my trip to London by checking out the Instagram Photo Journal using this hashtag: #LondonCallingATR

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