Jurors-Judging © 2012 Zak Hoke. All rights reserved.

Addicted To Retail (ATR) Special Feature: Zak Hoke/ATR at New York School of Interior Design

Addicted To Retail (ATR) Special Feature: Zak Hoke/ATR at New York School of Interior Design in New York City.

I had the honor and privilege to sit on a panel critiquing final project presentations concerning retail brand experience store concepts for philanthropic retailers such as TOMS, Warby Parker and others by students at the New York School of Interior Design on Wednesday, October 3, 2012.

It was a very rewarding experience to engage in an exchange with such a talented pool of young designers with some very impressive work…and even more exciting to critique!

The projects were based on developing retail brand experience stores for philanthropic retailers. Each team of students had different clients: TOMS, Warby Parker, Vitamma, Blanket America, BoGo Lights, and WeWood. They had 5 weeks to do client research and develop a concept. Though selling merchandise is important, the primary focus was on creating a unique brand experience.


The event was facilitated by Darris W. James, Assoc. AIA, LEED Green Assoc., NCIDQ, Senior Associate at Gensler

The Jurors for the event were:

Michael Gatti, Retail Studio Director at Gensler
Zak Hoke, Retail Experience Designer and Founding Editor at Addicted To Retail (ATR)
Fabian Diaz, Partner, Brand Strategy & Design at Lippincott

I’d like to take this opportunity to once again thank the course instructor for inviting me in and to congratulate the students on their efforts.

Good job everyone!



  1. Mrs. ESH

    This is great Zak! I’m sure the students and other critics benefitted from your presence as much as you benefitted from the experience. Keep up the good work!!

  2. Darris James

    Thanks again Zak for your expertise and insight. The students are still talking about your feedback was.
    I look forward to working with you again in the future.
    -Darris James

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