Happy W. “Zak” Hoke, Creative Director/Retail Experience Designer, Addicted To Retail, Inc., NYC

Award-winning, multi-disciplinary creative director and in-store experience designer able to build, manage and motivate teams in curating spatial experiences that deepen the narrative consumers experience at the store level, amplify brand awareness, leverage artistic expression, elevate product storytelling moments and evolve the consumer journey in ways that prove both emotionally engaging and transformative.

Projects include: Nike, Google, Marvel, Beats, Jordan Brand, adidas and others.



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Aaron Carlsson. Industrial Designer. Brand Storyteller. Retail Futurist. Supreme Go-Getter.

Currently Senior Designer for Nike Global Retail Design, with nearly fifteen years of brand storytelling and consumer journey experience.

Prior to Nike, he served as the Agency Creative Director of Lifestyle & Sport focused retail projects at IDL Worldwide in Portland OR. He led a diverse team of collaborators on projects for multiple Nike product categories, Jordan Brand, Converse, The North Face, Nixon Watches, Callaway Golf, and Foot Locker Inc. among others.

He has previously designed recognized products and experiences for Nixon Watches, Microsoft, General Electric, Forum Snowboards and Zumiez with leading design firms Trapset, Dragstrip, Cinco, and Crack Experience.

His work has been featured in Wallpaper, Stuff, Nylon, Details, GQ and across the blogosphere on Hypebeast, Forbes, Complex, Core77, NiceKicks, and Trendhunter to name a few.

His work on Nixon’s Analog Newton, was selected by Trendhunter Magazine as #15 in their top 100 watches special edition and was featured on Kanye West’s blog.



Contact ATR Creative Director/Retail Experience Designer Zak Hoke via: ZakHoke [at] Gmail [Dot] Com for Consulting, Career Opportunities, New Ventures, Speaking Engagements, Market Travel (Retail Tours), Expertise & Referral Requests.


Portfolio: ZAKHOKE.COM

*The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer.