Addicted To Retail (ATR) presents: Barberia Royal Shop in Mexico City.
The ‘Barberia Royal’ faces the famous ‘Paseo de la Reforma’ ceremonial boulevard which runs diagonally across the heart of Mexico City. The decadent barber shop designed by Row Studio, features a faceted ceiling which uses a laser-cut golden anodized aluminum reflective surface that mirrors the interior of the space.
The store plan is distributed into two parts. The first features a waiting area with a fully stocked courtesy bar, comfortable leathered stools and sofas and a small display cabinet selling the best grooming products. Decorative highlights include a real life bison head that overlooks the bar, and a restored vintage triumph motorcycle that stands at the corner of the room.
The service area is furnished with upholstered mustard yellow chairs that were originally used in the 1950’s. Customers face a rounded beveled mirror which includes the golden head of either a lion, wolf, stag, zebra, elephant or moose upon its surface.
The lower half of the space references colors and materials which are used in traditional barbershops including black and white hexagonal tiles and the ‘Royal’ name greeting printed on the floor of the entrance. The branding for the project was realized by andy butler who devised a flexible communication system that incorporates symbols associated to the royal houses.
Architects: Row Studio - Alvaro Hernández Félix, Nadia Hernández Félix, Alfonso Maldonado Ochoa
Client: Barberia Royal
Location: Mexico City
Furniture: Chip stool and note floor lamp with table by blu dot
Sofas: Pardo Oscuro
Mirrors: Inquadra Marcos
Animal Heads: White Faux Taxidermy
Lighting: Lee Broom, Diez Company, Tecnolite
Laser cutting & aluminum finish: Materiam
Vynil cutting: Visual 28
PR agency: The Intervention Project – Alejandra Rosillo, Karina Malagon
Graphic design: Andy Butler
Artwork and styling: Ivan Esqueda
Built area: 968 sq. ft. (90 sq. mts.)
Completition date: May 2016
Photographer: Onnis Luque