Addicted To Retail (ATR) presents: Christian Hallerod designs minimal interior for Axel Arigato London flagship store.
Set behind a giant glass facade, the Soho store features a palette of concrete, metal and mirrored surfaces paired against a white colour scheme. The brand's trainers are displayed on a number of high tables made from 450 kilogram slabs of terrazzo, and upon bleacher-style marble seating towards the back of the store.
"We needed a minimalist palette because the products we offer are so diverse and individualised. Instead we started looking for different surfaces that could add depth to that tonality," said the brand's creative director, Max Svardh.
As well as displaying the brand's women's and men's collections, the store will stock rare Japanese books, magazines and objects.
Chairs used to furnish the interior, designed by Halleröd, are also available for customers to purchase.